Make a good impression in just a couple of seconds
Google is putting a lot of pressure on website owners to get the load time down to just a few seconds. It does seem a bit over the top but I can see why they are suggesting a target load time of just 2 seconds.
You see, a load time of many seconds, especially on a website that is not something the user must do, could be a deal breaker – the visitor could head back to Google and find an alternative.
Use your analytics to see what your ‘Bounce Rate’ is. The Bounce Rate is the percentage of visitors to your website who bail out after just 1 page view.
Your website is not for you, it is for your next customer
Judging your website on your own preferences, wanting bells and whistles and to see lots of fancy content, is not always (if ever) benefitial. Your website is not there to please you, it is a marketing tool to bring in your next customer. It needs to get your phone ringing or sales increasing and to do that, slick, efficient and user friendly (without distractions) are the order of the day.
Think mobile first not desktops and laptops
Again, refer to your analytics to find out but, these days, it is likely that most of your website visitors are viewing your website on a mobile phone – more reason to keep the content quick and streamlined.
These days it is not unheard of to have 70% plus of website visits to be form mobile phones.
Make sure you keep all customer data safe and private
Your data is not your data. It belongs to each and every person it identifies. That’s how the General Data Protection regulation (GDPR) looks at it and rightly so. From the moment that someone interacts with your business, via email, your website or verbally, you are receiving identifiable data. How you record that data and how you keep it safe and private must be documented and audited.
In all likelihood, you’re never going to have a customer want to see how you handle their personally identifiable data, but you should be prepared just in case. People have rights and are more aware of those rights since the GDPR became law in May 2018.
Choose your words wisely for Search Engine Optimisation (SEO)
Choosing keywords is not a five minute task. In fact, it can take hours just to collect your starting group of keywords (phrases) and it becomes an ongoing project of reviewing, researching, adding new words and phrases to your website, optimising the pages and making sure the way you’re using the keywords sits well with Google. Rinse and repeat.
A good SEO project could eventually be monitoring hundreds, if not thousands of words and phrases; looking at how many people search for the words and phrases, how well your page(s) rank for them and how well those wrods and phrases are used (correctly) within your website.
Build scalable database systems that will grow as your business grows
It’s natural to quickly build a database that fills your instant needs but is it scalable? Will it grow? Can it be expanded on when you need it to do more? Are you locking yourself in to a certain software that has to be installed on all devices to access and use the data?
Data protection laws have changed and are still changing
Always get permission to email people with advertising. That is one of the commonly broken rules with personal data – it ends up on a mailing list. The GDPR came into force in 2018, replacing and strengthening data protection rights for individuals, and there’s more to come as the Privacy and Electronic Communications Regulations PECR will be upgraded in the next year or two to come into line with GDPR. The cookie laws are still being discussed and will become law (and homefully easier to work with) soon too.
And don’t forget; data protection and privacy regulations apply to employee and third party data too, not just customer data.